Hi, I'm Brandon
I'm a marketer with a track record for
leading teams and managing complex projects to successful
outcomes.
I specialize in digital strategies, campaign optimization, and
using data-driven insights to enhance engagement through email marketing,
social media, and SEO. I deliver measurable results,
build strong relationships, and drive progress
that aligns with organizational goals.
Contact Information
21 Durham Ave, Claremont, NH
- Increased email list engagement metrics, achieving a 43% boost in open rates and a 385% improvement in click-through rates by aligning content with customer needs.
- Created new technical content and refined existing resources, ensuring high-value pages delivered clear, impactful information tailored to the audience.
- Developed detailed buyer personas to aid in content creation for diverse audiences including B2B and B2C customers.
- Managed all aspects of Google search PPC campaigns resulting in a sub $1 CPC average across multiple campaigns for high-value search queries.
- Improved social media per post impressions by 25% and per post engagements by 31% for LinkedIn.
- Supported event marketing efforts via email campaigns, social media, and targeted content creation.
- Built a content-driven website reaching over 40k monthly visitors through strategic SEO practices, including detailed keyword research and leveraging topical expertise to identify content creation opportunities.
- Authored over 175k words of technical content across a variety of manufacturing topics.
- Led a cross-functional team consisting of sales, quality, customer service, and engineering to develop and refine the quoting process.
- Designed and implemented a comprehensive departmental wiki, reducing training time for new hires and establishing a scalable model now sought after by other departments.
- Facilitated extensive cross-departmental communication to align stakeholders, resolve challenges, and streamline operations.
- Directed a 10-person team including coordinating production schedules, solving complex quality issues, managing departmental budgets, and leading both departmental and company-wide training programs.
- Spearheaded project to attain both ISO and AS9100 certification.
- Built vendor and customer relationships to support collaboration and mutual trust to support long-term partnerships and shared goals.
- 4.0 GPA
- Southern New Hampshire University
Analytics
↺- Ahrefs
- Advanced Google Analytics
- Google Search Console
- Google Tag Manager
- Matomo
- Semrush
Certifications
↺- Advanced Google Analytics
- HubSpot
- LinkedIn Certified Marketing Insider
- Sprout Social
Content Creation
↺- Adobe Creative Suite
- Canva
- Copywriting
- Content Strategy
- Technical Content Creation
- Website Management
Content Management Systems
↺- Drupal
- Statamic
- WordPress
- Constant Contact
- Email Automation
- Email Strategy
- List Segmentation
- Welcome Sequences
Project Management
↺- Project Planning
- Team Coordination
- Timeline Management
SEO
↺- Ahrefs
- Backlink Analysis
- Competitive Analysis
- Keyword Research
- On-Page SEO
- Semrush
- Site Audits
Social Media
↺- Buffer
- Loomly
- Social Strategy
- Sprout Social
- X
Technical Communication
↺- Copywriting
- Editing & Proofreading
- Technical Documentation
- Technical Writing
The quality and quantity of his work is extraordinary.
Brandon is an ideal teammate, very conscientious, and well liked due to his easy-going, calm demeanor.
Brandon is 100% dependable.
Brandon sets the bar high as an example for all employees in what it means to exhibit a strong work ethic, thoughtful respect for others, commitment, and true professionalism.
Brandon has been one of my favorite hires of all time.